Of Doing Business.

Welcome to a new era

OFFERING RADICAL ACCOUNTABILITY 

BUILDING SUSTAINABLE STRATEGIES 

PRIORITIZING EMOTIONAL WELLNESS

LEADING WITH A HUMAN-FIRST approach

HONORING YOUR EVOLUTION

TM

Therapeutic Business Coach For High-Achieving Entrepreneurs

Where tailored business strategies get a therapeutic edge — pairing emotional wellness with a customized approach that meets you where you’re at and takes you where you’re going.

The traditional methods of building and growing profitable businesses are broken, outdated, and unsustainable. They feed burnout and encourage bad business practices (if you know, you know).

Merging therapeutic tactics with business

It’s about damn time we rethink how we show up, serve, and lead.

This is your invitation to swap copy-and-paste strategies and a profit-first mentality for an individualized approach that prioritizes emotional wellness and ethical decision-making so you can build a business and life you’re proud of (that won’t crumble the second you step away).

Because you’re more than your title.

I'm the perfect mentor for the woman who...

LOVES TO HUSTLE & DOESN’T NEED HER HAND HELD
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RUNS TOWARD RISK, NOT AWAY
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CHOOSES TO FOLLOW HER LAYERED INTUITION INSTEAD OF ASKING A MILLION QUESTIONS
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TAKES RADICAL RESPONSIBILITY FOR HER SUCCESS
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KNOWS “MAKING IT” WAS NEVER A QUESTION
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LOVES TO HUSTLE & DOESN’T NEED HER HAND HELD
|
RUNS TOWARD RISK, NOT AWAY
|
CHOOSES TO FOLLOW HER LAYERED INTUITION INSTEAD OF ASKING A MILLION QUESTIONS
|
TAKES RADICAL RESPONSIBILITY FOR HER SUCCESS
|
KNOWS “MAKING IT” WAS NEVER A QUESTION
|

Apply to work together one-to-one

Experience Radical Growth On Your Own Time

The Hybrid-Mastermind Experience where tailored business strategies get a therapeutic edge.

Ready to see some massive changes in the ease with which you run your business?

A quick & highly effective way to move the needle forward in business.

Ready to make moves? take a leap.

Ash has been a great example of what true leadership looks like. Over the last few months, I've been able to experience how she shows up not only for her clients, but herself both in private containers and her programs. She leads vulnerably and with integrity. I also love that she has a therapist background and puts her people first in everything she does.

Halie

KIND WORDS
(from women we fucking love)

Ash has taken so much shame away from the pressure that I put on myself as a person who wants to do it all & really shown me how to create sustainable business systems that align with wherever my life is currently at. Wanting to have big income months & goals doesn’t have to be at the cost of family or personal life – Ash has really taught me that and shown me how to hold the things that I want to hold. When I first started working with Ash I was transitioning from freelancer to CEO and mapping out my product suite and Ash was able to help me take my business through multiple iterations to reach the level that I’m at now. Ash helped me build a business that I could actually scale and that could grow with me sustainably through all phases of life.

Nina

KIND WORDS FROM WOMEN WE FUCKING LOVE

Ash is the perfect blend of business and therapy. Just when you think you need strategy, she offers mindset shifts that you didn't even know you needed. She knows a lot about online business which of course is wonderful but what sets her apart is her level of care for you and your business on a personal level. I'd highly recommend her if you're looking for a business coach who actually gives a f*ck about you!

Jamie

KIND WORDS FROM WOMEN WE FUCKING LOVE

Testimonials Applauded, Results Not Guaranteed.

As a therapeutic business mentor for high-achieving female entrepreneurs, I merge psychology-backed strategies with an innovative, custom approach tailored to the individual (no cookie-cutter b.s. here).

KICKING ASS, TAKING NAMES & DOING NO HARM

Owning a business is a bold, risky decision—one you should be damn proud of. But I’m here to make sure you can be proud of everything that happens between where you are now and where you’re ultimately going.

Because when you run your decisions through a human-first filter, you prioritize connection and vulnerability, building the foundation for a sustainable business that evolves with you. 

Our work goes beyond your business's strategy, supporting the intricate and nuanced reasons behind your success while building systems to take you further. This is where long-lasting brands are built without fucking anyone up along the way.

I don’t believe in a one-size-fits-all approach to anything, but especially business. Because at the foundation of any profitable, sustainable, ethically sound business is one thing: humans being humans. And to do anything without first considering the human behind the action (i.e., with intention and vulnerability) is to remove our most powerful predictor of success—ourselves.

Around here, you’ll find a personalized and multidimensional client experience paired with a few tastefully dropped fucks. You’ll also find a new way of being in business that’s sustainable, ethical, and built around your life (not the other way around).

Therapist, business strategist, founder, and owner of a dirty mouth

Meet Ash McDonald

I am the definition of duality—I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after (but faster).

My background in counseling and my experience founding three multi-6-figure businesses gives me a unique perspective on what it means to show up and serve as an ethical and successful CEO. Leaning on my experiences, along with the experiences of the hundreds of women I’ve been honored to work with, I offer founders a psych-backed and human-first approach to scaling their legacies—both in and out of the office. 

I can’t fucking wait to walk this journey with you.

xoxo, Ash

Each week, Ash offers an unfiltered look at what it takes to grow a multi-6-figure business without burning out or burning it down. Shamelessly Ambitious, the podcast, is equal parts business school, therapy, and juicy girl talk. Come for the hot takes and brutal honesty, stay for the practical advice and loving support.

Bingeable brain candy for today’s disruptors

Shamelessly Ambitious® the Podcast

SHAMELESSLY
AMBITIOUS®

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