Shit is about to get real

read at your own risk

These experiences, paired with this level of vulnerability, allow me to serve and show up for clients in a way that acknowledges and considers everything they are, not just everything they create. I believe connection is at the core of everything worth having—and I aim to build unbreakable bonds and trust with every woman I serve (while keeping it fucking real along the way).

Now strap in for the rest of the story—we’re just getting started.

My story can’t be packaged up in pretty paper and sold off the shelf as the epitome of near perfection. I’m flawed, complex, and human—just like you.

I earned two master’s degrees. Served a jail sentence for a silly mistake. Sold everything I owned three times to travel the world and live nomadically. Filed for bankruptcy. Purchased a nearly one-million-dollar home. Curse on the regular. Created and maintained three incredibly successful businesses. Have three kids I’m wildly proud of.

I’m the antithesis of everything you know about business coaches.

BUT FIRST, THE PC VERSION OF WHAT I DO

If that’s your thing

Through a psychology-backed, strategic approach, I help women build sustainable, energy-protecting businesses that are ethical, individualized, and profitable. Everything we do is filtered through a human-first lens and considers the emotional wellness of both the CEO and the consumer. 

I’m a therapist, but for your business. 

3x Business
Founder 

4 Years in
Private Practice

MAsters in counseling
+ psychology

street cred

one million dollars revenue in 4 years

I originally went to school to become a college professor and a therapist. Turns out, only one of those dreams made it past graduate school. However, I was lucky to find a mentor teaching and running a private practice. The way she showed up in life and work inspired me. Enough so that after graduating with two master’s degrees, I opened my private practice in Denver and ran it for four years.

I loved everything about this experience—aside from the hard and fast rules of the therapy world. There was no connecting, no vulnerability, no intimacy, and I knew that the clients sitting across from me could be better served if I showed up for them how I was asking them to show up with me. So I said fuck it and started breaking a few rules and rewriting my own.

NOW FOR THE UNEDITED CUT

A peek at the uncensored shit you came for

Not only did my clients benefit immensely, but my practice exploded in the best way.

Referrals were flooding in, and I started falling in love with the business side of things, even consulting with other therapists about how to help them grow their practices.

Plot twist: I got pregnant, and “maternity leave” changed everything (moms, I know you get it). Owning a brick-and-mortar business while raising a child proved to be more challenging than worth it, and I eventually closed my practice and went to work in community health. 

That lasted three months—I immediately realized working for someone else was not it. But instead of opening another practice, I tried something new—NWM. But instead of following their rules, I wrote my own (noticing a theme?).

I saw gaps in their processes. They lacked connection and personal branding—so I decided to do things differently and create my own brand within the company. This led to becoming a “master trainer” and traveling all over the world to teach thousands.

After nearly seven years of making multiple six-figures and two more babies, I left NWM and opened my coaching business. As most entrepreneurs do, I hired a few mentors and coaches along the way. While most of these experiences were positive, a few highlighted glaring issues within the industry—inspiring and motivating me to once again shatter the status quo.

And now I’m here—a few years in and more on fire to lead the charge than ever before. Along the way, I also…

Became the first in my family to go to & graduate from college

Sold everything & lived nomadically (3 different times & counting)

Experienced loss after loss (followed by my rainbow baby boy & dreams-to-reality little girl)

Navigated bankruptcy and a jail sentence

Showing up as your coach means more than helping you make lots of money. Sure, we’ll do that too. But I’m here for the CEOs who know there’s more to it than flipping a fat profit. The woman who knows she’s not for everyone and likes it that way. The seasoned founder who already has success but recognizes something deeper is missing. 


Nothing we do together is surface-level. This growth requires getting honest and exposing it all—because in that exposure is where we’ll find your strategic path. I believe in a highly personalized approach, considering your entire being—emotional wellness, lifestyle, dreams, and dealbreakers—before curating a customized approach. 

Because when you’re building something unshakeable, it starts with the roots.

DISRUPTING THE COACHING INDUSTRY 

Because it’s about damn time

I’M SHAMELESSLY INVITING YOU TO…

BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt
|
BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt
|
BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt
|
BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt
|
BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt
|
BREAK THE RULES
|
Lay it all on the line
|
Get vulnerable
|
Innovate & disrupt

Identify the lie

Let's play a game

Smutty books are my go-to. If I’m nose-deep in a novel, you can bet it’s dirty.

Raw milk or bust. I’ll drive 45 minutes just to get the good stuff from my favorite farmer.

Virgo through and through. If it’s not pretty, I don’t want it.

I’m a specialized sex therapist. But my husband wishes I was as kinky as I claim to be.

Answer: No lies were told.

"Working with Ash has been so therapeutic. She’s helped me heal my wounds from past coaching experiences where I’d begun to feel like I wasn’t doing enough. I love how Ash encourages us to take action, but also supports us in the BEING. I’ve never felt behind or out of place in her coaching space."

Kimberlyn

Each week, Ash offers an unfiltered look at what it takes to grow a multi-6-figure business without burning out or burning it down. Shamelessly Ambitious, the podcast, is equal parts business school, therapy, and juicy girl talk. Come for the hot takes and brutal honesty, stay for the practical advice and loving support.

Bingeable brain candy for today’s disruptors

Shamelessly Ambitious the Podcast

SHAMELESSLY
AMBITIOUS