Business Therapist For High Achievers
Take everything you thought you knew about business coaches and therapists...
and throw it out the fucking window.
*cue the static*
“Can you hear me? Did I lose you?”
And then… the line goes dead.
THERE’S A LOT OF ‘AND’ IN MY STORY
Your business coach and your therapist both want to “stay in their lanes.”
But lucky for you, nothing’s off limits with me.
I want to go a mile deep *and* a mile wide with you in everything.
I understand trauma responses AND I understand profit margins. I can help you process the identity crisis underneath your burnout and then help you write the email that closes the sale — in the same 90-minute session.
Because I’ve lived both, I know both, and you need both.
So why the hell would I leave you hanging?
meet the business therapist for high achievers
Hey, I'm Ash — and I won’t let you walk any path alone.
Because I *have* walked alone, many times, looking for someone who could figure out what the hell was wrong with me so I could finally fix it.
I’ve tried the sabbaticals. Tried being “soft” and “slow” and “calm.” And guess what? That’s not me.
I’m the driven one. The unstoppable one. The one who knows what she wants — which turns out, is EVERYTHING — and then just fucking does it.
But I let the world convince me that the fast, loud, thrives-in-the-chaos version of me was the problem.
So when I finally burned out (and I mean a “no choice but to burn it ALL down”-level burnout), it wasn’t because I was doing too much.
It was because I’d abandoned the parts of myself I'd been taught to be ashamed of.
And like hell if I’m going to let you make the same mistakes I did.
I built the thing I couldn't find:
Whole-picture support that meets you exactly where you are, as exactly who you are
A way for you to feel good in your body — in your life — without having to do LESS
The only place where you can get both business strategy and therapy-like mentorship
A much-needed alternative to the slow-living, aesthetics-first bullshit the ‘gurus’ are peddling
She's got
Street
cred,
y'all.
12+ years
as an entrepreneur
2 Master’s Degrees
in my craft
4 years
in private practice
3x
business founder
And she’s got a thing for not doing life like anybody else
(or hiding the parts that make her human)
Sold everything (4 separate times!) to live nomadically
Spent 3+ years worldschooling with my 3 kids and husband
Served time for a mistake I didn’t even know I made
Got sued and had to file for bankruptcy in our mid 20s
For the badass (and please-spare-no-detail) b tches who want the whole-ass story…
*
fresh on the scene
I started this crazy journey with a fire in my belly, generational trauma I was (am) still healing from, and a vision of becoming a therapist and a professor.
(Spoiler: in my own untraditional way, I did become both — keep scrolling!)
THE PRIVATE PRACTICE ERA
I opened a private practice in Denver right out of grad school and loved the depth of the work — but the rules? Yeah, not so much. (Are we surprised?? I didn’t think so…)
Traditional therapy felt so… sterile. Way too buttoned-up and completely disconnected from the real lives my clients were bringing into the room
DOING IT MY *OWN* WAY
So I broke a few rules. And then I broke some more.
I began showing up as myself with my clients, started saying the shit I wasn’t “supposed to say” out loud… and my clients thrived.
The practice grew fast, and I started consulting other therapists on how to grow their own, because surprise! I’d fallen in love with the entrepreneurship, too
THEN CAME MOTHERHOOD
Running a brick-and-mortar practice with a newborn? Yeah, not sustainable.
I closed the doors, briefly stepped into community mental health (hated that), and then transitioned into network marketing — a model that gave me flexibility, income, and the ability to support my family while still doing meaningful work
NETWORK MARKETING
Life outside of work was feeling really heavy (understatement of the century), so my husband and I sold it all and took our then-1-year-old son on the road in an RV.
While we traveled full-time, I built a brand, became a master trainer, and began teaching thousands of women all over the world how to reach success in their businesses. And while I enjoyed it, and was truly excellent at it, I missed having something that was mine.
THE THERAPIST RETURNS
So I decided to return to my roots and create something I could own. To take everything I knew about healing, teaching, entrepreneurship, and human behavior and do it my way.
I began coaching. I was very scrappy and very successful, bringing in over a million dollars from 2018 to 2023 *while* traveling the world full-time and homeschooling my 3 kids. But then came the “shoulds”…
Oh, hi burnout
Nothing I was doing felt “legit” enough. I didn’t feel worthy of the life I’d built. And before I knew it, I was ready to collapse into a shame + perfectionism-induced burnout — and stay down. But before I could do anything about it, my husband got laid off, and I had to push through instead.
Everything culminated with me taking a 5-month sabbatical as a last-ditch effort to finally “heal.” I eventually shut my business down and rebuilt again from scratch — but this time, determined to do it in a way that I knew would feel as good as it looked, with not a “should” in sight.
THE ENTREPRENEUR’S THERAPIST
I created a whole new category for myself as the business therapist for high-achievers. Where I can help the do-it-all women in the ways they really need it in a way that feels actually aligned for me.
Because if there’s one thing I’m absolutely going to do? It’s walk the fucking walk.
meet my village
There’s zero “go it alone” around here
Here’s who helps me make it all happen so you don’t have to go it alone either:
My executive assistant, right-hand woman, go-to gal
My husband, rock, baby daddy, and forever cheerleader
My best friend, bookkeeper, and retreat coordinator
How your voxer message finds me...
Putting myself to bed EARLY (I literally start disintegrating at 7:30) so I can read my latest smut book and get enough sleep before I wake up without an alarm at 4 AM
Sipping my homemade decaf raw milk vanilla latte after finishing my Fit With Coco workout in my downstairs gym that was, of course, interrupted by my 3 kids (which sometimes I love, sometimes I hate, but always allow — you get it!)
Learning about the brain — particularly the entrepreneur’s brain (which is why I’m also making moves to teach the Psychology of Entrepreneurship at a local college)
Seriously contemplating selling all my things to become a nomad who worldschools her kids (*ahem* again!) or at least taking a spontaneous trip to visit one of my clients-turned-friends
Screaming bloody murder as one of my sons runs to score a touchdown or my daughter slides into home base, then passing out snacks to the team after we bag another W
Co-regulating with a hug from my husband because, truly, sometimes being in his arms is literally the only thing that calms me
values & beliefs
I’ll always stand ten toes down for these beliefs
Radical Self Acceptance
So you’re someone who needs (like needs needs) a clean kitchen to function. Or you’re someone who needs a martini and a cigarette after a long-ass work day. Or who wants to work 15+ hours in a single day. Or who just really needs a fucking break.
Whoever you are is the woman we’ll work together to fully know and accept and love — not the woman you wish you were or used to be 10 years ago. Okay? Okay.
Honesty Over Comfort
As a therapist, I had lines I couldn’t cross. As your shit-talking business coach x therapist for high-achievers mash-up, I don’t have to worry about those ;)
I will always be 100% brutally honest with you (with so much love) because I think you deserve the truth. And I believe so deeply in your ability to use that truth to get to where you truly want to go
Whole-Picture Support
Women like us have been half-served our whole lives by “coaches” who didn't understand our psychology — our grit, our drive, and our tenacity — and therapists who didn't understand our businesses — or that the grit, drive, and tenacity that got us here are assets we should never surrender.
I’m here to make damn sure you don’t have to settle for one or the other — with me, you get whole-picture support, always.
Shamelessness
Your ambition is not the enemy… nor is your perfectionism or your pace. But the shame you’ve been carrying about all of it? That’s gotta go.
Here, we are shamelessly, unapologetically ambitious. We are shamelessly, unapologetically ourselves. We don’t let the world tell us to do more or do less. We do what we fucking want and we feel GOOD about it.
Feeling Alive Over Looking “Successful”
We’re not aiming for “optimized,” or “mastered,” or “perfect.” Hell, we’re not even aiming for “regulated” — at least in the way most people define it.
We’re doing the work so we can feel alive again in the lives we’re already living. We won’t bend to fit into a box made by someone else, and we won’t hide the reality of our hustle to make our lives seem easy or our personalities more palatable.
We’re aiming for fully alive.
