Continuing the Energy Is Everything Series
This six-part series is rooted in one core truth: energy is the foundation of everything—your work, your relationships, your creativity, your health, and your sense of self.
What you’ll hear in this episode
This conversation is for the high-achieving woman who:
- feels like she’s always “trying” and never fully receiving
- is tired of strategies that don’t fit her energy
- knows visibility matters, but doesn’t want to sell her soul to social media
- wants to use AI without losing her voice, integrity, or humanity
Kelly brings a refreshing perspective: AI is not here to replace you—it’s here to release you.
Meet Kelly Sinclair: “Accidental Tech Nerd” + Visibility Strategist
Kelly shares her unexpected path—from a career in marketing and PR to building AI tools and (surprise!) starting an AI company. She’s a mom of two in Alberta, Canada, a longtime entrepreneur, and someone who’s walked through grief, burnout, and the pressure to “make it work” by pushing harder.
Her personal mantra for 2025?
“Only if it’s a hell yes.”
And that one decision changed everything—from how she makes business decisions to how she uses AI as an energetic support system (not a productivity whip).
When your energy doesn’t match the business you’re trying to run
One of the most relatable parts of this episode is the behind-the-scenes honesty: the years of trying, investing, learning, launching, and efforting… without the “click.”
Kelly opens up about:
- building a business after losing her mom to breast cancer
- how grief can stay buried until your body forces it to surface
- the moment she realized she couldn’t keep buying strategies to “fix” herself
- what it looked like to finally stop and feel what she’d postponed
For so many women, the energy leak isn’t a time management issue.
It’s unprocessed emotion + constant self-abandonment disguised as hustle.
Human Design + AI: why it finally started to “fit”
Kelly explains how discovering her Human Design (Generator) shifted everything.
Instead of forcing herself to build in isolation, she realized she thrives when she has something to respond to—and AI became a powerful tool for that.
Not because AI gives her answers…
…but because she uses it as an interactive environment:
- asking her questions
- reflecting her thinking
- helping her clarify decisions
- challenging assumptions
- guiding her toward aligned action
This is a key theme of the episode:
AI becomes energizing when it helps you return to your own wisdom.
The real problem with AI (and what to do instead)
Ash names something many listeners feel but don’t always say out loud:
You can tell when content isn’t human anymore.
Kelly agrees—and offers a better way to use AI without sounding like everyone else:
Use AI as a drafting partner, not a replacement
AI should get you 80–90% there.
You still bring the soul.
Train your AI with a “brand calibrator”
Kelly shares that most generic AI content happens because your AI has no idea who you are.
A strong brand calibrator includes:
- your voice + tone
- values + vision
- ideal client and what they’re navigating
- your personality and references (your human-ness)
- what you will never say (important!)
The goal isn’t to generate more content.
It’s to generate better support so you can show up with more presence.
“AI releases you”: why this protects your energy
Kelly offers one of the clearest energy frameworks for AI:
You only have so much capacity each day.
If you spend it on admin, tech headaches, and repetitive tasks…
you show up depleted for the work that actually requires your humanity.
AI can take the “robot work” so your nervous system can stay resourced for:
- client conversations
- strategy and nuance
- creative leadership
- emotional capacity
- partnership, parenting, and real life
Human-first AI is not about doing more.
It’s about having more of you left at the end of the day.
The 10-minute visibility habit that builds momentum (without social media)
One of the most practical gems in this episode is Kelly’s 10-minute-a-day visibility habit.
She breaks visibility into two categories:
Performative visibility
What you do because you feel like you “should.”
Often social-driven. Often draining.
Strategic visibility
What actually builds relationships and opportunities:
- pitching yourself
- making direct asks
- nurturing partnerships
- networking
- podcasting
- speaking
- connecting with real humans
Kelly’s rule is simple and powerful:
If nobody else knows it happened, it doesn’t count as visibility.
That means:
- not website tweaks
- not reworking your offer for the 14th time
- not “thinking about posting”
It’s about one small outward action that keeps the momentum alive.
And the magic is this:
It’s not about what you do—it’s that you’re doing it.
Kelly’s free gift: the 90-Day Visibility Sprint Starter Kit
Kelly created a visibility kit to make this easier, including:
- 30+ strategic visibility actions (Kelly-approved, no fluff)
- simple tracking tools (because momentum needs evidence)
- an AI tool called Sarah the Sprint Coach that helps you choose a visibility action based on your energy that day
If you’ve been saying, “Just tell me what to do today,” this is for you.
The bottom line: protect your energy by choosing aligned flow
The episode closes with one truth that lands:
Everybody’s flow is different.
Your version of success gets to look like you.
And the more you stop outsourcing your direction to the algorithm, the easier it becomes to:
- trust your energy
- choose strategy over performance
- build visibility that feels sustainable
- use AI to support your humanity—not override it
Kelly said it best:
“AI to help you human better.”
Where to find Kelly Sinclair
- Kelly’s 90-Day Visibility Sprint Starter Kit (30+ strategic visibility moves + tracking tools)
- Kelly’s website
- Kelly’s podcast: Entrepreneur School
(Links available in the show notes)
xx, Ash
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