I don’t believe in a one-size-fits-all approach to anything, but especially business.

Meet Ash McDonald

The traditional methods of building and growing profitable businesses are broken, outdated, and unsustainable. They feed burnout and encourage bad business practices (if you know, you know). Because at the foundation of any profitable, sustainable, ethically sound business is one thing: humans being humans. And to do anything without first considering the human behind the action (i.e., with intention and vulnerability) is to remove our most powerful predictor of success—ourselves.

Around here, you’ll find a personalized and multidimensional client experience paired with a few tastefully dropped fucks. You’ll also find a new way of being in business that’s sustainable, ethical, and built around your life (not the other way around).