Continuing the Energy Is Everything Series
This six-part series is rooted in one core truth: energy is the foundation of everything—your work, your relationships, your creativity, your health, and your sense of self.In Episode 172 of the Energy Is Everything Series, Ash sits down with brand + marketing strategist Kaitlyn David for a conversation that feels like a deep exhale and a direct call-out (in the best way). This episode is for the woman who’s done the hustle marketing. The woman who’s launched in chaos. The woman who keeps trying to “figure it out” while her real life is screaming for more softness, more margin, and more truth.
Because the point isn’t just to be visible.
The point is to be visible without self-abandonment.
Meet Kaitlyn David
Kaitlyn lives in a small beach town (Cape May, New Jersey), is a mom of two daughters (12 and 10), and spent 15+ years in marketing and media for major brands before stepping away—and later returning with a totally different approach.
Now, she blends brand + marketing strategy with mindset work and energy alignment, helping business owners market with confidence in a way that actually fits their life.
And yes—this episode includes a very real story about what happens when you launch while your life is already in full transition.
The core truth: your environment impacts your energy (more than you think)
One of the most grounding threads in this episode is Kaitlyn’s shift from city life (New York / Philly) to coastal small-town living—and how that change exposed something important:
She didn’t suddenly become “more sensitive.”
She simply stopped overriding what her body had been telling her the whole time.
Kaitlyn shares how living closer to nature brought calm to her physical body and mental body, and how she’s now more aware of what she can’t sustainably hold anymore—especially constant busyness, noise, and high stimulation.
And Ash names something that matters here:
You can create sanctuary anywhere… but you do need sanctuary somewhere.
The September story: when your life is full, and you launch anyway
Kaitlyn takes us behind the scenes of a September that was packed with change:
- a 7th grade transition to a new school (plus a cancelled bus + long drop-off logistics)
- a younger child still at the local school
- a brand new puppy (adorable… and chaos)
- her husband taking a new job with West Coast hours after being laid off
- a big trip planned right after it all
- AND… she decided to launch a new offer anyway
What happened?
- A strong workshop turnout
- interest and engagement
- zero sales
- three discovery calls that initially felt aligned… then backed out
And then the final piece:
Kaitlyn realized she already had her highest booked revenue month ever. She didn’t need a launch. She needed capacity.
Ash sums it up perfectly: sometimes we walk into the room with “open hands” energetically—ready to receive. But when our plate is full, our hands are closed… and we can’t actually hold what we’re asking for.
The difference between forcing and flowing
This episode draws a clear line between:
Forcing energy
- “I have to do this.”
- “I already said I would.”
- “I just need to figure out the right strategy.”
- outsourcing your knowing
- pushing through your body’s no
Flowing energy
- aligned action
- spacious execution
- strategic simplicity
- trusting timing
- staying with your truth even when the outcome is unknown
Kaitlyn shares that when you ignore your deep knowing, it will still show up—through friction, frustration, stress… and often through the body.
“The body always pays the bills.”
What energy-aligned marketing actually looks like
This conversation isn’t anti-strategy. It’s pro-strategy-that-fits-a-human.
Here are the pillars Kaitlyn uses with clients:
1) Get clear on goals + core values
Core values aren’t branding fluff. They’re filters.
They help you decide:
- what content is yours vs. a trend
- what opportunities are aligned vs. shiny
- what marketing channels support you vs. drain you
- how to build “guardrails” for your brand (especially when you hire help)
2) Build a marketing strategy that matches your energy
Kaitlyn uses tools like Human Design to help founders understand:
- what kind of marketing rhythm they can sustain
- whether they need structure or fluidity
- if their growth comes from strangers vs. community
- whether “set it and forget it” or “variety + response” is more aligned
The point isn’t to do less forever.
The point is to do what works for your nervous system, so consistency becomes possible.
3) Permission and accountability
This part matters:
There’s a difference between:
- “This isn’t aligned with me”
and - “This scares me, so I’m avoiding it.”
Energy-aligned marketing still includes discomfort sometimes—because growth stretches us. The difference is you’re not abandoning yourself to do it.
A powerful takeaway
If your marketing feels exhausting, it’s worth asking:
- Is this plan aligned—or is it performative?
- Am I building a strategy I can actually hold?
- Am I looking outside myself for answers I already know?
- Do I need a new plan… or do I need more capacity?
Because burnout isn’t a badge.
It’s feedback.
Where to find Kaitlyn David
- Kaitlyn David website
- Instagram: Flourish with Kaitlyn
(Links available in the show notes)
xx, Ash
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