Deep Cuts is 1:1, ongoing mentorship that combines the high-level business strategy you want with the deeply therapeutic emotional support you need — so you can get all-of-you support, all in one place.
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Enjoy out of the (beautifully chaotic) life you’ve built
the fuck
1:1 BUSINESS COACHING AND MENTORING FOR AMBITIOUS WOMEN
But lately, you feel like a stranger to yourself.
You’re no stranger to success.
- Reasons for ongoing fatigue
- Easy motivation hacks
- No-code automations
- Mastermind for female entrepreneurs
- Hormone imbalance symptoms
- Best funnel builder
- Is the Oura ring worth it
- Morning routine for more energy
- Tips for hiring a VA
And normally, you see a problem — you fix it. That’s just who you are. This time, though, things aren’t getting any better, no matter what you try.
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You can build every funnel, hire all the help, automate your entire life…
The truth is...
You can exceed your launch goals, scale your business, go batshit viral…
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And STILL — that feeling like you’re drowning inside a life you’re supposed to love?
It doesn’t go away.
That’s because the problems you’re trying to solve aren’t business problems, and you can’t solve them with band-aid solutions that don’t look deeper.
screaming for an encore.
Most business coaches will help you tighten your strategy, but not process the fear that keeps you clinging to it.
And most therapists will help you explore the root of your anxiety, but not your launch metrics.
Here, you never have to sacrifice one for the other — and for that, your business and your brain will be
A deeply personalized 1:1 space where highly ambitious women receive both strategic business support & profound emotional mentorship to build a business — and a life — that feels good and fucking works.
With Ash Mcdonald
in deep cuts, you get:
Deep Cuts
This is fully-in-it-with-you support for ambitious women who are sick of the surface-level bullshit
Whether you have an actual emergency (like the client who panic-messaged me at midnight after finding out someone stole her entire offer), need to vent after a fight with your partner, want a second set of eyes on tomorrow’s sales email or the Threads you posted today, or simply need someone to help you process whatever’s shifting or leaving you in a spiral — I’m just a message away, always.
We’ll meet on Zoom or by phone for conversations that go deep to help you navigate whatever’s most pressing (or most in your way). From launch strategy, messaging adjustments, and offer suite refinement to the emotional roadblocks keeping you stuck — like imposter syndrome, decision fatigue, comparison, visibility fears, and the pressure to always get it right… nothing’s off limits here.
voxer messaging
60-minute calls
Most high-touch support focuses only on strategy OR mindset—
So I made this a space where you can get it all in one damn place:
apply for deep cuts mentorship
but you need both.
fucking finally!
apply for deep cuts mentorship
A no-bullshit thought partner for both high-level decisions and the everyday decisions that drain tf out of you
Borrow my decades of entrepreneurial experience and get the guidance you need for everything from refining offers to navigating leadership and scaling. But not everything we do has to be that serious or even business-related — maybe you just need someone to tell you what the hell to post in your IG Stories today, what to feed your family this week, or how to navigate a very hard but very necessary conversation with your partner (I do have a Master’s in couples counseling, after all).
Whatever you’re deciding, you now have an ask-me-literally-anything sounding board who is just a message away.
zero bullshit high-level partner
Support for the emotional weight of leadership and ambition (and the overwhelm that loves to come with it)
The stress of growth (or the lack of it). The overthinking behind every single “...but what if???” The pressure to show up everywhere and seem perfectly put together, even when you’re barely holding on. The fear of making the wrong decision. The gap between knowing the right move and trusting yourself to make it.
I say this with love, but come onnn… those other business coaches and mentors could NEVER.
holding both ambition + overwhelm
My eyes on literally *anything* (business or not) for honest feedback & revisions
Whether it’s live on a call or asynchronous via Voxer, I’m here to provide personalized strategic reviews of whatever’s on your screen — or in your life — this week.
Your friend sent you a bitchy text and you need eyes on your reply? Not sure if your sales page is launch-ready? Wondering if the VA you’re thinking about hiring is legit? Need help with an out-of-whack budget, sending an email to the contractor who’s not working out, or contacting a lawyer you suddenly (and desperately) need?
Hand it all over for actionable suggestions that get you out of your head and moving the fuck on.
getting you out of your head
Deep emotional processing to uncover what’s really holding you back from what you want
You need space to unravel what’s going on beneath the second-guessing, the non-stop pivots, and the decisions you just can’t seem to make with a coach who has the therapeutic experience to shine a light on what’s actually going on — then help guide you through it.
How we get to where you need to go is highly personalized, but it always starts with asking the exact right questions and keeping in mind the full context of who you are, what you’re dealing with, and all the shit that comes with it.
processing all the emo shit
Full access to Mixtape, the audio-only program that helps you push our work even further
Mixtape is the self-paced business coaching program you put in your ears to understand what the fuck’s going on in your brain (and why) — and then do something about it.
While we’ll spend our 1:1 time together applying the concepts in Mixtape directly to your business, if you’re the type who likes to go above and beyond (which I *know* you are…), tuning in between calls gives you more to explore and somewhere even deeper to dive.
And it’s yours to return to again and again for as long as you stay inside the Deep Cuts container.
access to the mixtape audio program
“I came across Ash when I was struggling with massive fluctuations in sales shortly after the birth of my fourth child. I realized how strongly my overall well-being was tied to my sales figures, and I wanted to change that.
Not only that, but I was carrying so much anxiety. I believed success had to look a certain way: low-ticket offers, high volume, constant pressure, and endless automation. I was exhausted, overwhelmed, convinced there was only one path forward, and frequently reaching a point where I felt like I was completely unable to do anything anymore.
I didn't know what to do and desperately wanted help from someone who had been through the same thing.”
1/5
What were you dealing with when you started looking for a business coach and mentor?
“I hoped she could show me how to get off this emotional rollercoaster I was constantly experiencing.
When I first came to Ash, I thought our focus would be 50/50 on business strategy and therapy. But as expected, in the end, it wasn't a lack of strategy that got me into this situation, but my own mindset.
I'm not exaggerating when I say that Ash, with her positioning as a psychotherapist for entrepreneurs, occupies a truly unique position in the market. I've had a regular therapist for over 15 years, and she would never be able to see things the way Ash can because she simply lacks the background knowledge on all the business-related issues. Ash offers this combination, which is absolutely unique.”
What did you want the MOST out of our work together?
2/5
“For the first time in years, my nervous system feels calm. I can see my value clearly, trust myself deeply, and make decisions from a place of confidence instead of fear. The pressure I used to carry around money, business, and “doing it right” has been replaced with a sense of security and peace I never thought was possible.
The shifts in my business have been incredible. I’ve moved away from chasing quantity and built deeper, more meaningful relationships with my clients. The work feels more fulfilling, the results are stronger, and my highest cash month of the year came without ad spend or forcing strategies that never truly aligned with me.”
What aspects of my support did you find most valuable?
3/5
“The biggest change isn’t just in my business — it’s in me. I’m calmer, more patient, more present with my children, and more connected to who I really am.
I always keep Ash's words in mind when I find myself in tricky situations. She's shown me things I can never ignore. Things that will stay with me for life and help me navigate challenging situations more effectively.
Ash helped me see a version of myself I didn’t know existed, and I genuinely don’t believe I would be where I am today without her guidance.”
How has this business coaching and mentorship made a difference in your life outside of work?
4/5
“The support, insight, and perspective she has given me have been some of the most valuable gifts I’ve ever received. Ash is absolutely unique, and I firmly believe that EVERY entrepreneur needs an Ash to avoid reaching a point where they are either completely burned out or give up.”
5/5
“I'm a completely different entrepreneur today than I was before we worked together.”
- Nadja Grunenberg, Social Media + Online Business Manager
Click through for the case study
Stay 3 months, or you know, forever
$997
$1,497
Deep Cuts has a three-month minimum commitment, but after the third month, you decide what’s next — no contract and zero pressure.
Your Investment
Your first month’s investment includes an in-depth 90-minute kickoff in addition to the standard Deep Cut support. At the end of Month Three, your Deep Cuts will continue on a month-to-month basis until you give a 14-day cancellation notice.
$997
But I will say… typically, clients love to stay on for years ;)
Be the badass angel on your shoulder who shows you how absolutely capable you are of achieving your wildest fucking dreams — and then helps you reach them.
Whether we’re on a call, chatting in Voxer, or you’re just hearing my voice in your head, lovingly challenging the bullshit your brain is telling you… I’m ALL IN with you on EVERYTHING inside Deep Cuts.
And as someone who’s lived through the debilitating pressure, the unhelpful patterns that can just fuck right off, thank you very much, and an absolute and complete unraveling where I wanted to torch it all to hell…
Saying, “I’ve been there,” feels so incredibly inadequate that I almost deleted the words right off this page.
But I have, and I came out the other side stronger, wiser, and more certain of what I want, what I believe, and my ability to make that shit happen.
Now it’s my absolute honor to be that person who moves you through your own pressure, patterns, and unraveling into the version of you that you’ve been waiting for.
Hey, I’m Ash — and I’m the entrepreneur’s therapist.
meet your business mentor and coach
My job in a nutshell...
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Are an early-stage entrepreneur still figuring out what she wants to do (and the Deep Cuts investment feels completely out of reach right now)
Prefer your therapist to be more boundaried and neutral — rather than the “dish out the tough-love and basically become your best friend” vibe Deep Cuts brings
Hope to find business coaching and mentoring that’s strictly business and doesn’t touch the deep emotional shit with a ten-foot pole
Wish your life could be calmer, quieter, and simpler — zero hustle involved
But it’s probably not right for you if you…
Are willing to peel back the layers to see what’s happening underneath the surface — then do the hard work to move through it
Want to work on the business strategy, your mindset, and your emotional well-being
Don’t want to keep waiting for life to get “easier” for you to feel better (because let’s be real, it’s not getting easier any time soon)
Already feel more at ease just imagining having a second set of eyes on everything you create and a second brain to help you make decisions
Deep Cuts is so fucking right for you if you…
The proof is in feedback like this:
“As a business mentor...
“As a therapist…
She is amazing at helping me realize what I truly want and then make plans that are realistic and effective, not only for a successful business, but for an aligned life and motherhood.”
Ash is so empathetic, but also is willing to be honest and challenge me in the best way to change patterns that weren’t working.”
Holistic Hormone Coach
You need someone who will call you out (with so much love) *and* help you do the hard shit
You need someone who can hold the full complexity of your leadership, your business, and all the shit swirling below the surface — and help you reconnect with the badass magic that got you here in the first place.
If you’ve been feeling like it’s “too much” or “not working” or “not sustainable,” that doesn’t mean you’re failing. It means you’re ready to be supported in a different way.
And Deep Cuts is that different way.
But the truth is, what you need now is different.
You’ve done the masterminds.
You’ve sat in the hot seats.
You’ve collected all the ~game-changing~ advice, but still walked away wondering…
“But what the fuck do I *do* with this?”
If you’ve been waiting for clarity to come from the next strategy or the next room, I get it. I’ve been there too. And it’s exhausting as hell.
You don’t need more information.
Here’s how it works…
Once you decide you want to work with me in a private business coaching and mentorship capacity, you’ll complete a brief application that tells me about who you are, what you do, and what you need. You’ll get a confirmation email that your application’s been received and that I’m reviewing it personally.
01 / The application
Next, we’ll hop on a quick call to get to know each other and, if it's a fit and I have space, you’ll be offered a Deep Cuts spot. And if private coaching isn't available or isn't the right fit yet, I’ll invite you to join Mixtape — this audio-only program is the most complete expression of everything I teach and is the best place to be while you wait for a spot.
02 / the invite
Now you’re officially a Deep Cuts client, and it’s time to kick things off! But because long-ass intake forms are for the birds (and I already know you hate them), you can skip all that. Instead, I go into FBI-level research mode — listening to your podcast, getting on your email list, and stalking you HARD on social. Then we get on our 90-minute kick-off call, where I round out my understanding of what you’re dealing with and what you (truly, deeply) want with your life.
03 / The start
We follow up your kickoff call with a second 60-minute session in Month One, which marks the start of our ongoing work together. Then, every month after, we’ll have two monthly 60-minute calls for real-time coaching. You’ll also have me on Voxer speed dial for every little question (and I’ll be checking in with you, too), and after our first three months are up, the ball’s in your court — you stay on, month-to-month, or we wrap things up before you go tackle your shit solo like a pro.
04 / The support
Working with Ash always brings me back to a few core truths: I don't have to do it like everyone else, my time and energy are my most valuable resources, and doing things together is always better than alone! Ash has been an incredible mentor to me. Through emotional work, business strategy, and hands-on audits, I always walk away feeling more focused, more energized, and more powerful. Thank you for your brilliant guidance, Ash!
“I always walk away feeling more focused, more energized, and more powerful.”
love
client
“I already have a therapist… How will this be different?”
is this you right now?
For some people, traditional therapy is enough. But for the women I work with — women like you — they need something different. Something less boundaried. Something more full-picture. Something that sees and deeply understands the mental load, the pressure, the do-it-all drive you carry. Speaking from my own experience and that of SO many of my clients, a “traditional” therapist can’t get it because they don’t live it. And I do.
I bring the expertise of two Master’s degrees in my craft and working with thousands of clients 1:1 in a traditional therapy capacity, plus a level of understanding you’ve never experienced before to each interaction — but leave all the red tape and the “okay, talk to you in two weeks!” bullshit at the door.
“This isn’t therapy where you wait two weeks and hope your feelings can hold out. It’s triage when you’re spiraling, regulation when your nervous system is screaming—and real healing that transforms how you live.”
But my clients describe the difference best:
- em
“I've had a regular therapist for over 15 years, and she would never be able to see things the way Ash can because she simply lacks the background knowledge on all the business-related issues.”
- nadja
“Instead of traditional therapy that seems to work in the confines of the patient's mind (and a license), Ash's approach guided me to my true inner voice while also walking beside me to create an action plan.”
- emily
“I have been to therapy on and off my whole life, and nothing compares to the growth I’ve had in this mentorship. Ash creates a space where you feel truly safe to unravel, process, and heal. It’s the most powerful support I’ve ever experienced.”
- shannon
“But will working on my ~baggage~ really help me with my business??”
or maybe you're more like...
It’s more comfortable to try to fix “business problems” with “business strategies.” But 9 times out of 10, you don’t need to fix your funnel, hire a new copywriter, or pivot your offers to get unstuck with your business. If you did, things would’ve started feeling good by now.
So in Deep Cuts, you learn to show up differently at work and outside it. And all the work you do not only helps you begin to make massive changes with ease, but also helps you become someone who actually likes herself — and her business — again.
“Working with Ash was a game-changer for my business. She was super helpful and knowledgeable, providing insights that I hadn't considered before. She helped me create clear and concise actionable steps that have already started to propel my business forward.”
Or just take it from them:
- amber tice
“Ash is the best mentor I have ever worked with. She had so much range in her ability to help me with deep emotional work while also having amazing strategy to grow and scale my business in a way that truly felt good. She breathed life back into me and my company and for that I'm forever grateful.”
- bryn daylor
“Ash is INCREDIBLE. I'll continue working with her as long as I'm growing a business. She is empowering, so validating & absolutely recommend anyone who's looking to expand and uplevel as a person and as a CEO.”
- devoney kodad
“Ash is the woman you hire when you want to build a business that is in integrity with your values, gifts, and vision. She helps you see what’s really holding you back—both in your business and in yourself. I left feeling confident, clear, and in complete alignment with where I was going next.”
- samantha bove
You’re too fucking amazing to just be sitting here, feeling like a one-hit wonder.
Okay, tough love time...
And six months from now, everything could be different, and that’s not even an exaggeration. You could be not just keeping up — but truly in your rhythm again.
Feeling steady in your leadership and alive as hell in your life.
Making bold decisions without hesitation or second-guessing.
Reveling in how much you’ve simplified and over-the-goddamn-moon about how you’ve reconnected with the parts of yourself that actually light you up.
Present. Grounded. Unstoppable.
Because you remembered your magic — and now know how to hold onto it for good.
frequently asked questions
about the deep cuts business coaching and mentorship experience
You don’t have to own a business to work with me inside Deep Cuts. If you’re a highly ambitious woman who’s kicking ass at corporate or in another leadership role and you need someone who’ll tell it to you straight but never suggest you “slow down” or “be less” — I’m the coach and mentor for you.
This is exactly why unlimited Voxer access is included. Life is unpredictable — breakthroughs don’t just happen on scheduled calls, and curveballs don’t wait for the “right time” to come flying at you.
With Voxer, you have a direct line to me for in-the-moment support, real-time strategy adjustments, deep emotional processing, and reviews + audits of anything. Whether you need a second opinion, to unfuck your mindset, feedback for whatever’s on your screen this week, or a place to brain dump your thoughts as things come up — I’m right there in your pocket, just a message away.
I’ll be honest, the first couple of months are going to feel uncomfortable because real change feels uncomfortable — and this is exactly why there's a 3-month minimum commitment. The results you’re looking for live on the other side of that discomfort, and I don’t want you A) navigating that alone, or B) giving up before we get there. You can stay surface-level, but I promise, it’s going to be a hell of a lot harder to get where you’re going that way.
Not a bit. I’ve worked with women all over the world and can accommodate your time zone for our calls and will always get back to your messages as soon as I can during my Voxer hours on Mondays, Tuesdays, Thursdays, and Fridays.
Absolutely, and it’s already baked into the process! Once you apply for 1:1 business coaching and mentorship, and I personally review your application, I’ll respond with a link to book a clarity call so you can get your questions answered and we can make sure we’re a good fit.
It’s possible! I can only support a limited number of women inside Deep Cuts at one time due to the amount of personalized, high-level support I provide each one, so at the time of your application, I may not have availability for an additional client.
And if I don’t believe this type of support is right for you, or that it would benefit you at this stage of your business, I won’t be afraid to tell you. I want the absolute best for you, whether that means we work together or not.
You might know something has to change — but you’re not sure what that something is.
Hand to heart… You’re right where you need to be.
Many of my clients come into this space not fully knowing what they need — only that how they’ve been living and leading isn’t sustainable or enjoyable.
And you absolutely deserve BOTH.
Deep Cuts is here to meet you where you are and give you every ounce of support you need to feel so fucking good inside the life you’ve built, without asking you to give any of the parts you love away.
Start with the no-commitment application, and take it from there. It might just be the start of exactly what you’re looking for.
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