Episode 8: Burn It All Down & Rise Awakened

Filed in All Episodes, Business Strategy, Leadership Development — November 9, 2021

Episode Summary:

Welcome back to the Shamelessly Ambitious Podcast. Before we dig in, I have to say that I am seriously on fire for this show, which actually has to do with what we’re going to talk about today —  being on fire for your business, in your business, and around your business. I firmly believe that we should only be doing things that light us up, which is why I’m on a mission to help women burn it all down so they can rise awakened. Ready to feel on fire right along with me? Let’s go. 

Topics Discussed:

  • Living in a space of uncertainty and what this means for your business
  • Why Ash doesn’t want her business to run without her, focusing on feeling alive instead of streamlined
  • The greatest enemy of productivity and why we have to be conscious of what we consume 
  • How to step into your heroic self, your alter ego so you can give yourself the courage and confidence you need

Episode Resources:


Click here for a raw, unedited transcript of this episode

Speaker 1 (00:00):

Hello. And welcome back to the shamelessly ambitious podcast. I am loving recording these episodes more and more every single time. I’m seriously on fire for this, which is a lot about what we’re going to talk about today is being on fire for your business in your business, around your business, doing the things that truly truly light you up. But first, and always, I want to start with something that I’m grateful for, and I want you to start by taking a moment to be grateful as well. What are you grateful for in this moment? I am personally grateful for fall weather, but also because I am heading to Tulum. So kind of like oxymoron here. Like I really like that. It’s cool and awesome. But I’m also grateful I’m going to the tropical land of Taloon Mexico to host my mastermind retreat. I’m so excited. I’m actually going early with my team members for a few days, just to relax and reset and restore. And then I’ll be hosting the retreat for my amazing mastermind ladies for four days. And then my husband and my best friend’s husband are flying out to spend a few days with us as well. So there is a lot to be grateful for with what’s coming up. You know, I also love to start these episodes with talking about where I am at in my cycle.

Speaker 1 (01:11):

So today I am coming to you from my fully clear phase, right on the brink of ovulation and just feeling so vibrant, so alive, so excited for all the new things that are coming. If you hang out in my little corner of the internet specifically on Instagram, you would have seen that I recently launched a brand new, so exciting, very intensive, short little program called awakened, which I can’t even tell you how excited I am for the stinkin program. But I’m so excited to host it specifically during fully clear, because it is new for me to do something off the cuff. And really just from a place of intuitive draw, I knew that women needed this. I knew it essentially awakened as a program. That’s going to help women therapeutically rewire their brains to activate the tools that they have to create real change in their life.

Speaker 1 (02:03):

So they can embody a deep sense of self-trust become an energetic match for their goals. And essentially just bring more fun and play into their business, which is also why we’re going to be having this conversation. Because I believe fundamentally that every woman should have easy, achievable success. They should be able to take the necessary risks in their lives, and they should be able to take things from ordinary to extraordinary, which essentially means doing business differently. My friend today, we’re talking about burning it all down. So I want to tell you a little story. The truth is that 2021 has been one of the most challenging years for me, period. And I’m sure we can say this about every year. If we’re being honest, like we can look back and be like, oh, this is hard. This is hard. But honestly it’s been really hard.

Speaker 1 (02:50):

I would say the hardest sort of area in my life has been motherhood for sure, with the pandemic and all the things going on. Things are just unexpected school closures. Not being able to take my kids places. And I know everybody has faced this in different areas and for different reasons. But I have been in the space of really just never knowing, like living in, I’ve been calling it a curve ball business. Like I literally have no clue when we’re going to wake up and a school is going to be shut down or we’re going to wake up and one of the kiddos is going to be sick and we’re going to have to go get everybody tested. And I know you understand this, like the hardship that has come with that, not to mention just the beginning of this year. I think a lot of people, myself included went into 2021 and feeling like, okay, COVID is over.

Speaker 1 (03:35):

We knew it wasn’t. But I think that was like the internal design of like, right. We did it like check 21, 20 20 is over. Can we say it’s officially 20, 21, but 2021 brought about its own stuff. And personally, I’ve just faced a lot. I faced a lot with my health. I faced a lot with motherhood. I faced a lot. Maritally at the beginning of the year, my marriage. And I’ll probably come back on and talk about this another time. But marriage was really, really hard. I mean, I just felt like I’ve had a really tough time and about a month ago or so I really felt like, gosh, I am not having fun. I’m not having fun. Have you felt that at all, like really get super honest with yourself right now. Have you had that statement in your head? Like I am not having fun in my life right now.

Speaker 1 (04:22):

I felt that particularly in business, it’s just been so stressful. And the thing is, I’m an Enneagram three. I am achiever at my core. I love my business. And so the fact that I’ve been feeling just drained and overwhelmed by it lately, I just didn’t love it. I did not love it. And the truth is I’ve been seeing this consensus among a lot of my clients among a lot of my colleagues among you. Like I’ve been seeing people feel like, Ugh. And I think, well, I’ve discovered. So you’re kind of in this discovery process with me here, I had this moment of like, the world has changed. Like my personal life has changed. Like take the pandemic out of it. My personal life has changed and how I’m able to show up and like what my kids are needing. I have a seven year old, I have an almost five-year-old and I have a three-year-old and Manor.

Speaker 1 (05:08):

They immediate like there some needed a little people and it just it’s so much, it’s so much the world has changed. And yet I see a lot of business owners, myself included there for awhile, trying to make what we used to work, continue to work for. I used to have this belief that like, I really want streamlined and I want, those were the words. I dunno, like simplified and streamlined and I want it to be this and I want it to be that. And I had this awakening. I had this moment of like, no, that. I don’t want that. I want life. I want vibrancy. I want energy coursing through my body at all times. I don’t want this. Like my business runs without me. I get that. Some people that’s really what you want. I don’t want that. I want to be alive in my business every single day on fire for the things that I’m doing.

Speaker 1 (05:56):

And I feeling that I don’t want streamlined. I want innovative. I want creative. I want a life. I feel like I’m yelling at you. I am. I’m apologizing in advance because this might be a yelly podcast because I’m feeling quite yelly because over the past few weeks, not only did I do something crazy in my business, which I’m going to share with you, but I helped a lot of my clients do something crazy in their businesses as well. I’m on the, I’m on a mission. I’m on a mission to help women burn their businesses down. Yeah. You might be freaking out. You’re like, what did she just say? Yeah. I really believe that for a long time. I have been building my business. Now a lot of it has been intuitive and I’m very grateful for that. I’ve done a lot of work in the intuitive space, but also it has been like, oh, this is what’s working.

Speaker 1 (06:48):

This is how it’s supposed to be done. I got to get that, that funnel in that nurture sequence. And I got to have a DIY and I got to, I got to do this and I got to do that. And all those things, right. I still fell into that trap. And the truth was those weren’t aligned with me. The greatest enemy of creativity is consuming content from people who are doing things in their business are running businesses that you don’t actually want to have anything to do with woo. Yes. I said it and I have done that. Can I, can we like have a raise of hands here? Anybody else who’s felt like I am falling people and I’m consuming all their content, but I don’t want to walk a day in their lives. I don’t want that business. I don’t want that structure. I don’t want whatever the case may be.

Speaker 1 (07:31):

Can we also take a hot minute to unfollow, mute, get out of that space because I repeat the greatest enemy of creativity is consuming content of unaligned people, people who are not aligned with what it is that we want to do. Right? And so I’m here to create this revolution of looking at your business and truly deciding what stays and what goes, what was put here, because somebody told me to, or I watched that person do it, or it seemed like it made the most sense, but was never truly aligned with what I wanted in my business. So a little backstory here, I built out this program called the ambitiously aligned arena. Two years ago, ish, I want to say, oh my gosh, I was on fire for this program on fire. I created it. I loved every second of it. I was so alive in my business.

Speaker 1 (08:21):

I could not wait to be in my office. I could not wait to coach these women. I brought some of the most extraordinary women. You might be listening if you an arena alum. I love you. I love you. I love you. I just, oh my gosh. What an incredible program loved it. Loved it, loved it. The second time I launched it, I also loved it then, but I was feeling a little, whoa, this isn’t as like whoa, fire, right? Like I had almost a hundred thousand dollar launch on the first time that I opened doors to the arena and not that money matters, but I do believe that energetically, like the, the more we are aligned with something, the more on fire, it makes us the more abundance that we call in. I mean, can we just all agree on that? Right. So it was an incredibly abundant, incredibly aligned, incredibly fun launch creation program, all the things.

Speaker 1 (09:07):

And then the second time it was like, I dunno, like from a hundred percent to like 80%, like, ah, something’s not totally right. It just doesn’t feel as good. I really chalked it up to like the time of the year and like post COVID stuff and how everybody’s feeling and dah, dah, dah, which I’m sure we’ve all done that. Right. I also did some scarcity type things during that launch that I look back on and really regret doing of like altering prices or changing the things that I was doing, because I started to feel a little like scared. I think I brought in like 17 people in that round, but it was less than the first round. And so it felt like, did I do something different? Did I do something wrong? Right. And I loved those women. I loved running that program is so, so great.

Speaker 1 (09:44):

And then I closed those doors and I had set to launch it again in 2021. And I just didn’t feel it. I just really didn’t feel aligned with it. And so I ended up deciding not to launch it. I ended up taking it off the docket and saying, you know, I’m just going to take a break. I need a break. I also was feeling like this content needs like an Uplevel. I’ve grown so much. I have so much more to share so much more to teach. I’ve so many more things I want to add in here. Maybe I’ll just update it. So I took that time off and the plan was to update it so that I could launch it out at the beginning of 2021. Yeah. 20, 22, so many 2020s, 20, 22, as in, I was going to be revamping and upleveling it this season right now in my life.

Speaker 1 (10:27):

And as I sat down to do that and like do those things, I was just really feeling unaligned. And I took a page out of my own playbook of like, girl, what is up? Like, what are you feeling? Why do you feel so blahzay about this program? Like you were on fire about it. Have you ever had something that just went so well one time? And he just kept trying to, I mean, this is kind of like a high, like when you do drugs, right? Like it just was so great that first time, this is how addiction happens. I really apologize that I’m saying this out loud, but you get what I’m saying. Right? You have that, that first date you have that, you know, that first Halloween experience that first Christmas, whatever the case may be and you just try to recreate, recreate, recreate.

Speaker 1 (11:06):

And I think the humans in general, we kind of live in that space. Like I have this fire moment. I just want to recreate it. And I think that’s where this concept of streamlining really came from. Like, if I can just hear all the time, just create things that are duplicatable, streamlined strategy focused and simple, boring. Can I say that a boring, hello? Where is the creativity? Where’s the innovativeness. Where is the, like the fire that you can create when you’re creating something new? I can say this about any kind of business. I can say this about motherhood. I can say this about marriage, right? Going on the same date, trying to have that first experience that blew your ever loving mind over and over and over again. It’s not going to work. You have to get outside of the box. So here I was trying to relaunch this program, wanting to have that first time experience that I had before, knowing that it was just fire.

Speaker 1 (12:00):

And then I had that like, whoa, aha moment. Actually, when I was on my little personal retreat that I had for myself in Washington, where I was like this isn’t, I’m not supposed to do this anymore. And then I panicked, you know, but then you’re like, Ooh, what am I going to do? Like, this was my signature program. This is the thing that like, put me on the map. Like this is it. You know? And then I gave myself this massive permission, slip, massive permission slip to let it go because the truth was, and you’ll hear me talk about this a lot. But I believe that when we are gripping onto things, when no matter what, like our energetic realm, how we respond and experience the world is how we receive other things coming in. So here I am holding onto just gripping metaphorically speaking, but gripping the arena.

Speaker 1 (12:51):

Like, no, no, this has to work this. I did all the things I created this, I recorded all the videos. It was so good. It changed so many lives. It’s meant to change so many more. And the universe is saying, okay, like whatever you want to do over there. But I certainly, I don’t have anything else I can hand you because you’re gripping that arena so tight. You don’t have hands open. Right? I always tell my clients, like if you’re walking around, like in scarcity mode and like this isn’t going to work and I’m freaking out and all the things essentially picture that your hands are gripped tight shut. And the universe is like, I mean, I have like three clients for you, but I don’t know where to put them same as such within our personal lives. Right? Like I am like, oh my God, motherhood is just killing me.

Speaker 1 (13:34):

I cannot do this. I don’t have any room for anything else. Like I never know what to expect. I’m just, ah, the universe is like, well, you certainly can’t X. We can’t have more clients. Right. But in the same note, I’m like, I just need more money. That’s what’s going to fix this. Or I just, whatever the case may be like, no, you cannot have the business of your dreams if you’re not growing in your marriage and, and creating a marriage on fire, a motherhood on fire, right. This is why I’m so excited for my weekend program, which I think will have already happened once this airs. But you can reach out if you want access to the recordings, this program I’m going to be talking about developing and stepping into your heroic self, right? Because sometimes we can’t find the courage within ourselves to be what we need to be, but we can step into our alter ego if you will, and give ourselves that courage and sometimes developing your alter ego is not as simple as within your business. A lot of people try to do that in their business. And one of my biggest awakenings wink wink was that I didn’t need an alter ego in business. I am fire in business. When I’m aligned in my personal life, I needed an alter ego as a mom, truth, truth, bomb. I needed an alter ego as a mom because motherhood for me is really hard. And that’s a very, oh my gosh, I might tear up it. Wasn’t expecting this. That’s a really hard thing for me to admit, because I freaking love my kids.

Speaker 1 (15:01):

But when I’m with them, I’m tired and it’s hard. And this season particularly, we’ve got a lot of back-talking. We’ve got a lot of like behavioral stuff. We’ve got issues in the middle. Like just stuff that all moms face, like the more I’m in motherhood, the more I realize I am not alone for one second, but also it’s really easy to live in a space of like, I should be good at this. And I’m the queen of reducing shame. But I have walked in that, like I have to be better at this, right? Yeah. Yeah. Maybe the alter ego you need is in your marriage. Maybe the alter ego that you need is in your motherhood. Maybe the alter ego that you need is in your health and wellness because you just, you just can’t figure it out on your own, right? Whatever the case may be.

Speaker 1 (15:45):

So I gave myself a permission slip. I kind of went on a tangent there, but I gave myself a permission slip to let go of the arena. One of the first things I did actually. So this might be a little tip for you since is that a podcast was be more than a conversation. So let’s give you some value. Here’s my volume. Take a moment and do a brain dump of the things that you gained from that experience. So I sat down, I looked at the full revenue that I got the number of clients. I got to experience the things that I learned, the growth that I had experienced, the team that I got to hire, all the things that were simply and purely a result of the arena. And I like blessed it and released it. Like, man, you did your job arena. Like you did your job, you killed it, you killed it in my life. And now I’m ready to move on.

Speaker 1 (16:31):

So really this episode was in here to say, hi, hi, are you having fun in your business? Are you enjoying your business? Are you fricking bored in your business? Ultimately, I decided if it wasn’t feeling good, if it didn’t feel good, I’m changing it. I’m fairy Kersey lately. That’s how on fire. And when you, when I am on fire, you know it because I curse a lot because the truth is I sat down and I just decided to, I did a brain dump of here’s another value, add value, add here’s another value. Add I sat down and did a massive brain dump of all the things all the times in my business. When I was on fire. You know what I just discovered discerned decided all those things. I am on fire when I am creating that is my personality trait. By the way, that doesn’t mean that has to be yours.

Speaker 1 (17:20):

I’m on fire. When I’m teaching live. I love, love, love my program, the full lab. It is incredible. It is so, so needed, but it does not fill my energy cup because I’m giving somebody all the tools that they need to sync with their cycle, but I’m not getting to see their revelations. And I realized that I thrive on that. Like I need to see your face go, oh my gosh, like mind blown, life change. I need that. I just didn’t want on one call with the client and I’m fired up because I got to see the change that took place because of our call. So that brings fired me. Creation brings fire to me. I actually really love launching. It really brings clarity. So I sat down and into all the things that brought me fire on the other side was like all the things I hate.

Speaker 1 (18:03):

And I just started to one by one, burn them down, burn it down. You might have seen this again on Instagram. I literally deleted every highlight. I changed my bio. Like I just, I blew it all up and said, I’m starting from scratch. And you know what? I might start from scratch every few months, every week. Hell I don’t care. I am starting a revolution where women build businesses that are focused on creating the energy that they need to live a life that is on fire. Can I say that? How many times? I said that, make it easy, make it fun. Right? Stop trying to streamline everything. Like maybe that’s not the point. Maybe the point is not for you to create a business that runs itself, but to create a business that you love so much that you can’t stop showing up for it.

Speaker 1 (18:49):

Or maybe that’s just what I want. I don’t know. Let me know like message me for like yes, yes, yes. Or like if you’re like, girl, you have lost your ever loving mind. Right? So create that list. I want you to one bless and release the things that are not meant to be there, but do so intentionally by really discovering how they, how they changed your life, all the things that they gave you, but allowing them to go. If they need to go, maybe you’re tired of creating a podcast. Let it go. Maybe you need a break from content. See you later. Like whatever the case may be. I want you to be obsessed with your life. I want to be obsessed with my life. And the minute it burned everything down and started to create from my intuitive spirit to create things that were fun to let go of all the beliefs that I carried, the things had to be in this perfect sustained way. I felt like the woman I was made to be here’s your permission slip to be the scientist in your business, to test things out, to try them to go into them with open arms. So the universe can bless you the way that you were meant to be blessed and to really look at your surrounding areas. What is thriving? What is not, what needs service from you so that you have the energetic capacity to bring more in and girlfriend, please, for the love of God, go set yourself on fire.


Building a business without restraint because big bold moves equals big bold results

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I am the definition of duality—I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after (but faster).

My background in counseling and my experience founding three multi-6-figure businesses gives me a unique perspective on what it means to show up and serve as an ethical and successful CEO. Leaning on my experiences, along with the experiences of the hundreds of women I’ve been honored to work with, I offer founders a psych-backed and human-first approach to scaling their legacies—both in and out of the office. 

I don’t believe in a one-size-fits-all approach to anything, but especially business. Because at the foundation of any profitable, sustainable, ethically sound business is one thing: humans being humans. And to do anything without first considering the human behind the action (i.e., with intention and vulnerability) is to remove our most powerful predictor of success—ourselves.

Around here, you’ll find a personalized and multidimensional client experience paired with a few tastefully dropped fucks. You’ll also find a new way of being in business that’s sustainable, ethical, and built around your life (not the other way around).

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