Today, we’re going straight into the deep end with a conversation around income goals. As business owners, income goals play a significant role in our lives, and rightfully so. They motivate us by pushing us towards financial and time freedom. The ultimate CEO goal. But, let’s talk about income goals and the importance of taking it one step at a time.

Dreaming big is crucial, and I’ll never tell you to dream smaller. In fact, dream bigger every day! However, it’s essential to balance those big dreams with a practical approach. You can’t take one massive leap to the finish line.

You see, I had an eye-opening experience last year when I was intensely focused on my income goals. At first, I set a goal of doubling my monthly revenue from $20,000 to $40,000. It sounded ambitious and exciting, but soon enough, I realized that my nervous system was overwhelmed.

The pressure of constantly chasing higher numbers took a toll on me. My nervous system was constantly on edge, creating anxiety and exhaustion. After years of taking care of myself mentally, physically, emotionally, hormonally… all the things. My nervous system was out of whack, that’s how I knew something was up.

Even though I was succeeding and exceeding my goals, I felt drained. It didn’t make sense. I was living a life I loved, taking care of myself, and yet, I was exhausted. It was then that I realized my nervous system was reacting to the magnitude of my goals. Running your business solely based on big goals and relentless go-getter energy is possible, but it comes at a cost. It often leads to burnout and a lack of sustainability. As much as I believe complete balance doesn’t exist, we need to find more of a balance. So, I embarked on a journey of self-discovery to understand the root cause of my exhaustion.

I found that the heaviness was most prominent at the beginning and end of each month. Honestly, it reminded me of the intense energy surrounding the last days of the month during my network marketing days. Ooof. I just couldn’t ignore the similarities I felt while traveling abroad and setting such lofty goals. My body was communicating with me and sending messages I needed to listen to.

So, it was time for a shift. Although it took me until 2023 to fully embody this change, I’m now at a place where I can say I am fully enjoying the journey while focusing on taking it one step at a time. When we make business too “businessy” by solely focusing on income and strategy, it becomes draining and unsustainable. On the other hand, if we’re too laid-back and flowy without a strategic approach, we struggle to achieve the desired results. One step at a time strikes the perfect balance, it doesn’t have to be an all or nothing approach.

Here’s an example, let’s say your monthly revenue goal is $40,000 and you currently have $20,000 in monthly recurring revenue. Instead of overwhelming yourself with the gap, break it down. Start by imagining the most juicy, exciting, and enjoyable way to make an extra $1,000. If that still feels heavy for you, that’s fine, think of it in $100 increments. The actual numbers don’t matter. What matters is finding the sweet spot where your nervous system feels comfortable and motivated. && the truth is, nobody’s nervous system is going to be comfortable when you put the pressure of making an extra $20,000 a month in one fail swoop.

By focusing on smaller steps, you tap into your creativity and have fun with the process. You’ll notice a significant shift in how you approach your goals. Plus, taking it one step at a time allows you to leave room for magic. When you’re open to unexpected opportunities, the universe has a way of surprising you. So, embrace the journey, enjoy the process, and take it one step at a time.

Don’t forget to rate and review this podcast for a chance to receive my free course, FOCUSED. I appreciate you for being here, Tune into the next conversation about income goals and your “business runway.” What the heck is that? Stay tuned, my friend! 

Thank you for your support, and I’ll catch you next time!

Ash