The Most Underrated Business Strategy – Shamelessly Ambitious Episode 115

Filed in Business Strategy, Collapsing Time, Emotional Intelligence, Podcast — August 24, 2023

This business strategy often goes unnoticed or misunderstood: emotional regulation.

As a therapist and entrepreneur, I’ve come to realize that emotional regulation is a strategy that not only sustains our business goals, but also ensures our overall well-being. This powerful practice holds the key to maintaining momentum and success.

In a world where we’re bombarded with strategies for creating passive income, building strong branding, and attracting customers, emotional regulation tends to be the underdog in the story of entrepreneurship. Of course, I’m all here for the masculine business strategies, but as a therapist, I’m also here for the fact that none of that works if we don’t work. If we’re not thriving, it’s pretty far-fetched to believe that anything else in our life will be thriving. Emotional regulation, meaning the ability to regulate our emotions and check in with our emotions often is 110% a thriving strategy.

Small Bit of BTS from Empire Society

During a recent conversation within my membership group, the Empire Society, I was prompted with the question: how do I check in with my emotional well-being. It dawned on me that this practice, which is often overlooked, holds immense weight in our success as entrepreneurs.

Now, before we jump into the specifics of my emotional regulation practice, I want to emphasize the importance of integrating it into your routine. This isn’t a one-time lesson; it’s something that requires consistency and awareness. Just like we schedule time for work tasks, setting aside a few moments daily for emotional regulation is vital as well.

My Emotional Regulation Practice 

My emotional regulation practice centers around five simple steps that take only around five to seven minutes to integrate into my day. Sometimes it doesn’t feel necessary to do an emotional regulation check in, but oftentimes it does. So I like to do this practice before I start working for the day. Depending on how the day goes, I may need to do this after working, too. What happens when you’re not practicing emotional regulation tactics, is that you’re almost haphazardly moving in and out of your business. You’re closing the door on the capacity and possibility for flow because you’re mentally and emotionally all over the place. This is because you haven’t taken the time to get out of your head and into your body.

01: Grounding

I start with grounding and this often begins before I even step into my office. As I make my way to my office doors, I like to first step outside and begin by grounding myself. Something as simple as putting my feet on the grass or taking a few moments for breathwork and meditation help me focus on the present and get my mind in a calm space.

02: Self-Check-In

Then, I ask myself, “how do I feel?” When I answer this, I’m careful to use the phrase “I feel” rather than “I am” to avoid adopting emotions as part of my identity. So, rather than saying “I am overwhelmed,” I say, “I feel overwhelmed.” This subtle linguistic shift keeps emotions malleable making it feel more realistic for me to move through them. This is where I go deep. Instead of stopping at the surface level of feeling overwhelmed, I go deep by using a therapeutic tactic called ‘the seven whys’. I’ll start by saying, “I feel anxious,” and continue asking myself why seven times in a row until I come to the root of the emotion.

03: External Expression

Once I’ve figured out the root, I verbalize my emotions. By speaking them out loud, I validate my feelings and create space for them. This acknowledgment is an essential part of the emotional regulation process.

04: Self-Nurturing

I then like to nurture that feeling. We have a tendency as humans to acknowledge an emotion and then instantly move forward, or even worse, shame ourselves for feeling that way. But by taking a nurturing approach, I acknowledge the validity of my emotions and offer myself the support and understanding I’d want from my friend. One of my favorite ways to do this is by actually writing it out like a love letter to myself.

Linked my journals I mention in the podcast here for you. I have the Better Every Day and Zodiac versions.

05: Figuring Out My Needs

Finally, the last step is to ask myself, “what do I need?” Sometimes it’s as simple as consciously anchoring into trust.  

So, that’s my practice. This practice allows me to approach my work with intention and clarity. In all honesty, it allows me to get out of my head so I can show up as my best, most aligned self in all areas of my life, not just business. By addressing my emotions and becoming self-aware, I shift from a chaotic state to a centered and creative state.

Understand that emotional regulation isn’t just about solving negative emotions but also about nurturing positive ones. It’s a way of connecting with ourselves and our businesses on a much deeper level. By opening the door to this type of connection, we can tap into our true potential and create a more sustainable and successful business journey.

If you’re reading this and you don’t already have an emotional regulation strategy in place, I invite you to try mine. Incorporate these five steps into your routine, and experience the positive impact it has on your emotional well-being and business.

If you’re seeking more in-depth guidance on emotional regulation and its integration into your business journey, I encourage you to explore my free podcourse, MOVE. It’s a private podcourse that dives much deeper into these strategies, helping you unlock the power of emotional regulation to achieve success that goes beyond the conventional boundaries.

Checkout Empire Society

Get the Free Podcourse – Move

read & Leave a comment


Leave a Reply

Your email address will not be published. Required fields are marked *

Building a business without restraint because big bold moves equals big bold results

Get The free Podcourse

Ash McDonald is a 3 time founder and multi 6-figure CEO. She’s a therapist turned business mentor that helps female founders scale their legacy with a psych-backed, human-first approach. She studied at the University of Northern Colorado where she received her BA in Sociology and holds 2 masters degrees from the University of Colorado Denver in Counseling Psychology & Sociology. 

Before stepping into full-time CEO, Ash ran a private practice where she served and helped patients for 4 years. During this time, she also provided consulting & business strategy to other aspiring private practice therapists. After closing her practice she continued her entrepreneurial journey in the network marketing space - successfully owning & operating two separate six figure companies. During her 7 years in network marketing, she spoke on stages in front of thousands, traveled around the world to consult with other business owners, and established herself as an industry leader. 

In 2019 Ash founded her online coaching & consulting business that she’s spent the last 4 years building into the empire that is Ash McDonald, LLC today. Best known for her therapy-backed approach – Ash merges sales psychology, therapy and strategy to help female founders create soul-aligned businesses and scale their legacy. 

She believes that being bold enough to build a business takes so much more than strategy and perfectly timed schedules. It takes tapping into your humanness, being willing to hold space for your dreams and the space for the people you serve, while addressing your own emotional intelligence, sense of safety and expanded nourishment. She believes that every woman is layered & individually unique and therefore requires a personalized & multidimensional approach of coaching. With this strategy, she’s successfully helped hundreds of women establish their brand identity and find their voice, build offer suites that are in complete alignment and scale their businesses to new heights. 

Ash McDonald is your coach's coach…or at least you hope she is. 

Meet Ash

Don't miss a thing

Join The Email List