As we venture into triple-digit episodes, I find myself reflecting on the importance of consistency and growth in our entrepreneurial journeys. If I wouldn’t have been determined to be consistent with this podcast, who knows if we ever would have made it to episode 102! In today’s conversation, I want to dive into a topic that often gets overlooked: what to do between launches. After the excitement and intensity of a launch, it’s crucial to have a plan in place to maintain momentum and continue building your business. Raaather than posting & ghosting which is what I see a lot of entrepreneurs doing. Join me as I share my thoughts and strategies for navigating the post-launch phase and embracing the journey of both personal and professional growth.
Setting the Stage for Success
One of the key takeaways from my own experience is that we are always setting the stage for our next launch, sale, or invitation. Consistency is incredibly important in creating a strong foundation of trust and credibility with your audience. By developing a consistent content plan, whether it’s through podcast episodes, emails, or social media posts, you establish a valuable connection with your community. This consistent presence builds the know, like, and trust factor that is essential for people to say “yes” and invest in your offerings.
Creating valuable content that provides genuine teaching and value is the key to building trust. Sharing your expertise, stories, and insights without the expectation of an immediate monetary sale helps cultivate authentic relationships with your audience. Relatability is another crucial element in connecting with your audience. By being open, vulnerable, and sharing your true self, you create an environment where people can resonate with your experiences and feel a sense of connection. Just recently I jumped on stories to share a super emotional & vulnerable moment for me. Side note: it seems like I’ve been sharing a lot more “vulnerable moments” lately, but you know what? I’m showing up as my real, raw, and authentic self and it just so happens to be a super chaotic (and also so fulfilling) period of my life. I hopped on stories to share about my son’s experience at school and how the lack of preparation and organization from the school has been causing a lot of hard feelings for my son. He’s not great with quick change and struggles with anxiety that shows itself through eczema. When I shared this story, it was for nothing else other than to connect with the mamas, stick up for my son, and also to vent because mama bear mode was unlocked. Selling everyday doesn’t have to be into one of your paid offers, it can be as easy as this — showing up vulnerably as an invitation for your audience to build a deeper connection with you so saying “yes” to your paid offers is a piece of cake.
Your Post Launch Plan
Oftentimes after a launch, it’s easy to fall into a post-launch slump or even disappear altogether. This can happen due to fatigue, burnout, or simply a lack of planning. To avoid this, it’s important to create a plan for the aftermath. If you find yourself feeling exhausted after a launch, I invite you to consider preparing content in advance so you can continue to show up consistently without breaks. This ensures that you maintain the trust and engagement you’ve built with your audience. This plan doesn’t need to be anything crazy so you end up stretching yourself too thin, but maintain consistency so you aren’t just posting & ghosting.
Micro Commitments and Building Relationships
Building relationships with your audience is a gradual process that involves creating micro commitments, at least that’s what I like to call them. A micro commitment can be you offering free masterclasses, valuable freebies, or involving your audience in your life through polls and question boxes. If you couldn’t tell, I love IG stories and involving my audience with my personal life is one way to engage them on a deeper level. For example, moving into our new home I need all the design and decorating tips so I might record a story and post a poll to see where I should set my desk up in my office. By doing this, I’m genuinely involving my audience with my day-to-day and also receiving valuable feedback that will soon create relationships with my audience. Remember, with these micro commitments, you are providing value and giving people a taste of what you offer to build a ladder of trust that eventually leads them to invest in your paid offerings.
Collaboration and Visibility
In addition to consistently nurturing your own audience, actively seeking collaborations and visibility opportunities is crucial, too. Collaborating with others through podcasts, summits, or IG live sessions allows you to expand your reach and connect with new audiences. By exposing yourself to diverse communities, you have the opportunity to build trust with people outside your immediate sphere which can expand your stage to spread your message.
The Power of Energy
Lastly, never underestimate the power of energy in your business. Managing your energy throughout a launch and beyond is vital. If you tend to feel energetically depleted after a launch, take proactive steps to preserve your energy and avoid burnout. Remember, your energy is a key selling point and can greatly impact your success. In this episode I talk about relatability versus likability and the energy you bring to the table greatly affects both of these things.
All in all, the period between launches is both a valuable and transformative time in your entrepreneurial journey. Embrace the opportunity to continue building trust, nurturing relationships, and expanding your reach. Consistency, authenticity, and strategic planning are the pillars that will sustain your growth and pave the way for future success. Treat your business like a business. && remember that every step you take is setting the stage for what comes next. So, relish in the journey, stay consistent, and watch your business thrive. If you want the next half of this episode, make sure you come back for episode 103.
