Episode 43: Your Next Best Business Strategy – Part II

Filed in Business Strategy, Podcast — August 16, 2022

About the Episode

In this episode of the Shamelessly Ambitious Podcast, I’m coming to you with part two of Your Next Best Business Strategy. So, if you haven’t already, listen to episode 42 (part one) before tuning into this one. 

Today, we’re talking about the non-negotiables I have in my life and business. Now let’s be honest, I don’t have a lot of business non-negotiables. I don’t find business, strategy, or messaging to be the most important things in my life. My non-negotiables are typically around my personal life. 

But I do have a couple of business standards that I absolutely implement and attribute to my success. I very much believe that having these practices, honoring them, following them, loving them, and learning to trust them, has been one of the greatest reasons behind my abundance.

In this episode, you’ll hear me say… “I’ve learned to love my experience of service… And this is one of my incredibly important non-negotiable business standards every single day – to serve.In practice, this looks like honestly not caring if someone EVER pays me, I’m still going to serve and over-deliver to my audience every single time. The free value I provide is just as important as the individualized, juicy experiences that my one-on-one clients receive.

Thanks for listening. Thanks for being here.


  • My non-negotiable daily practices
  • My two non-negotiable business practices
  • What I see people doing when it comes to social media
  • A practice you can use whenever you feel lost or unsure about how to show up online
  • How I figured out showing up on social media in a way that feels authentic, aligned, and EASY

Connect with Ash

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Building a business without restraint because big bold moves equals big bold results

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Ash McDonald is a 3 time founder and multi 6-figure CEO. She’s a therapist turned business mentor that helps female founders scale their legacy with a psych-backed, human-first approach. She studied at the University of Northern Colorado where she received her BA in Sociology and holds 2 masters degrees from the University of Colorado Denver in Counseling Psychology & Sociology. 

Before stepping into full-time CEO, Ash ran a private practice where she served and helped patients for 4 years. During this time, she also provided consulting & business strategy to other aspiring private practice therapists. After closing her practice she continued her entrepreneurial journey in the network marketing space - successfully owning & operating two separate six figure companies. During her 7 years in network marketing, she spoke on stages in front of thousands, traveled around the world to consult with other business owners, and established herself as an industry leader. 

In 2019 Ash founded her online coaching & consulting business that she’s spent the last 4 years building into the empire that is Ash McDonald, LLC today. Best known for her therapy-backed approach – Ash merges sales psychology, therapy and strategy to help female founders create soul-aligned businesses and scale their legacy. 

She believes that being bold enough to build a business takes so much more than strategy and perfectly timed schedules. It takes tapping into your humanness, being willing to hold space for your dreams and the space for the people you serve, while addressing your own emotional intelligence, sense of safety and expanded nourishment. She believes that every woman is layered & individually unique and therefore requires a personalized & multidimensional approach of coaching. With this strategy, she’s successfully helped hundreds of women establish their brand identity and find their voice, build offer suites that are in complete alignment and scale their businesses to new heights. 

Ash McDonald is your coach's coach…or at least you hope she is. 

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