Episode 104: My Secrets To Creating Irresistible Content

Filed in All Episodes, Leadership Development, Sales Psychology — July 18, 2023

In this episode, we’re diving deep into the topic of creating content that builds the know, like, and trust factor necessary to create a community of ride or die clients. Lately, this has been a hot conversation in my community and I believe it’s a crucial aspect of successful marketing. So, let’s explore the secrets behind crafting irresistible content that resonates with your audience and makes selling effortless.

  1. The “Know” Factor: Showcasing Your Values

When it comes to helping your audience truly know you, it’s not just about sharing your personal life or interests. Instead, focus on the values you hold that align with your specific offer. Take a moment to reflect on what you are not available for. What are the principles you firmly stand by? By authentically expressing these values, you’ll attract like-minded individuals who resonate with your beliefs and create an instant connection.

  1. The “Like” Factor: Transformation and Branding

The “like” factor encompasses the transformation you promise and the embodiment of your work in your own life. Clearly communicate the outcomes your program or services can bring to your clients. Paint a vivid picture of the results they can achieve and the person they can become through your offerings. Additionally, pay attention to branding and aesthetics. A visually appealing and professional presence can make a significant impact on attracting and retaining your audience’s interest.

  1. The “Trust” Factor: Providing Valuable Service

Trust is the foundation of any successful business relationship. You must demonstrate your expertise and consistently deliver value to establish trust with your audience. Dive deep into the service you provide and share insights, strategies, and practical advice that showcases your knowledge. Be generous with your expertise and offer actionable tips that your audience can implement. When I say “be generous” I mean it. I give away so many actionable tips through my social media content, emails, and podcast every week that continuously builds trust with my community to keep them coming back for more. By consistently providing valuable content, you position yourself as a reliable authority in your field.

Creating a Cohesive Content Strategy

To effectively build the know, like, and trust factor, it’s important to integrate these elements into your content strategy consistently. Here’s how you can do it:

  1. Plan Your Content: Dedicate specific posts or episodes to each factor—know, like, and trust—on a weekly basis. This ensures that you address each aspect regularly and provide a well-rounded experience for your audience.
  2. Showcase Your Values: Share content that highlights the values you hold dear. Whether it’s through thought-provoking posts, vulnerable stories, or thought leadership, make it clear what you stand for and what you won’t compromise on.
  3. Paint the Transformation: Communicate the transformation and results your clients can expect. Use testimonials, case studies, and personal stories to illustrate the positive changes your offerings bring about.
  4. Embody Your Work: Demonstrate your own embodiment of the transformation you promise. Share behind-the-scenes glimpses of your life, business practices, and the positive impact your methods have had on your own journey.
  5. Deliver Valuable Service: Provide in-depth content that goes beyond surface-level advice. Offer actionable steps, tutorials, or insights that demonstrate your expertise and help your audience achieve tangible results.

Building these three factors is a powerful way to connect with your audience, establish credibility, and make selling a natural and effortless process. By showcasing your values, highlighting the transformation you provide, and consistently delivering valuable content, you’ll create a loyal, ride-or-die following of people who believe in you and your offerings. Creating content that truly resonates and builds trust takes time and effort, but the rewards are well worth it, my friend. I invite you to infuse these strategies into your content strategy and watch your connection with your audience thrive.


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I am the definition of duality—I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after (but faster).

My background in counseling and my experience founding three multi-6-figure businesses gives me a unique perspective on what it means to show up and serve as an ethical and successful CEO. Leaning on my experiences, along with the experiences of the hundreds of women I’ve been honored to work with, I offer founders a psych-backed and human-first approach to scaling their legacies—both in and out of the office. 

I don’t believe in a one-size-fits-all approach to anything, but especially business. Because at the foundation of any profitable, sustainable, ethically sound business is one thing: humans being humans. And to do anything without first considering the human behind the action (i.e., with intention and vulnerability) is to remove our most powerful predictor of success—ourselves.

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