Episode 97: The Magic Of Momentum

Filed in All Episodes, Business Strategy — June 22, 2023

Welcome to episode 97 of Shamelessly Ambitious, woohoo! This is the one where we dive deep into the world of entrepreneurship and explore the concept of momentum.… It’s a super quick 13-minute episode where we’re talking about the significance of creating & holding momentum, documenting your entrepreneurial journey, and the common pitfalls that might be hindering your success. So grab a pen or take mental notes as we explore the key elements of building your business.

The Dynamic Duo… Consistency & Momentum

Building a successful business requires more than just having great ideas. Ugh really? It can’t be fun stuff all the time? Nope, a successful business demands consistency and the ability to maintain momentum. Now, every person is unique and there is no one-size-fits-all approach to entrepreneurship, that’s why it’s so important to understand yourself, your strengths, and the strategies that work for you. One of the many reasons why I love Human Design, the Enneagram, and cycle syncing. These things all allow you to understand your inner workings a lot more.

In the episode, I gave an example of holding momentum like gaining speed on a bicycle. Right before you start going up a hill, you start to pedal harder. This is because you need to be consistent and put in the effort to propel your bike forward and up the hill. Unless you want to fall off the bike and roll down the hill, which sometimes I feel like that in business but that’s besides the point. Petaling harder and putting in more effort gives you more momentum to get up the hill and consistency is the key to maintaining that momentum.

Choosing Your Areas of Consistency

Consistency doesn’t mean you have to do everything all the time. It’s about identifying what is viable for you and focusing on those areas. For example, if posting on social media regularly is not feasible for you at the moment, you can choose other avenues such as sharing to your stories or recording a podcast, those are my personal consistencies. The key is to commit to consistency in the areas that align with your strengths and resonate with your audience. If you aren’t sure what areas would be the most beneficial to be consistent in, do a challenge! Be consistent in sending emails for 30 days, maybe that looks like one or two per week. See if you get any sales or feedback from emails. If that’s not your jam, try finding consistency with social media! This is kind of trial and error, but once you find your rhythm make sure to be consistent in it.

What Happens If You’re Not Consistent

But what happens if you’re not able to find consistency? One common mistake many entrepreneurs make is going in and out of business, being inconsistent with their presence, and expecting immediate success when they resurface. Momentum requires sustained effort and a long-term perspective. For example, if you are super consistent on socials during a Summer program launch, take a month hiatus to work on the next program, and then come back when you’re ready to sell your new program, people are going to be confused. I’m about to tell you something you may have never heard or realized, but I’ve witnessed both personally and with my clients, that success in sales and program launches is often influenced by the consistency and momentum built in the 30 to 60 days leading up to the launch.

The Power of Documentation

That timeline is exactly why I am a freakin’ stickler about documenting your journey for understanding the patterns and factors that contribute to success or setbacks within your business. By going through the archives, you can gain valuable insights into what worked and what didn’t. Take the time to review your story archives, social media posts, and journals to analyze the actions and mindset that led to successful periods in your business. And vice versa! If you are experiencing a lull in your business, go back to what was happening 30-60 days ago to see if that might have an influence on the lull you’re experiencing before you dive into changing up your whole business structure. I personally did this in January and February when I was experiencing my lowest income months in a while. I found that in November and December, while my income was record breaking for me, I was the most absent on social media than ever and that definitely contributed to my business lull.

Avoiding Desperation and Burnout

I just briefly mentioned that going back to see what was happening 30-60 days ago can give you a way better insight to your business before you experience desperation and the urge to fix everything immediately. That can be detrimental to your business. Instead of focusing solely on the present and the offer you just put out, take a step back and look at the past to gain a broader perspective. It’s important to recognize that most of the time it’s not your program’s branding that’s flopping, rather that your current situation may be a result of actions taken or neglected in the past. This shift in mindset allows you to hold and build momentum in a healthy and aligned way, without frantic pushing and forcing because if you remember from episode 89, I’m not here to sell from a place of desperation or force.

Embracing Patience and Grit

Entrepreneurship requires patience and grit, but to me grit isn’t working myself into the ground. It’s staying patient and committed to the journey, even when times are tough. Understand that there will be months that ebb & flow, but by holding momentum and learning from past experiences, you can build resilience and continue moving forward.

Remember that building and maintaining momentum is a pivotal element in the success of any business. Consistency, documentation, and a long-term perspective are key to understanding the patterns that lead to your success. By avoiding desperation, embracing patience, and staying committed to your journey, you can navigate the ebbs & flows of entrepreneurship while building a thriving business. Know that momentum is not achieved overnight, but with dedication, self-awareness, and a strategic approach, you can create a business that thrives and achieves long-term success.

You’re a baddie & you got this,



Pin this for later –


Building a business without restraint because big bold moves equals big bold results

Get The free audio course

I am the definition of duality—I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after (but faster).

My background in counseling and my experience founding three multi-6-figure businesses gives me a unique perspective on what it means to show up and serve as an ethical and successful CEO. Leaning on my experiences, along with the experiences of the hundreds of women I’ve been honored to work with, I offer founders a psych-backed and human-first approach to scaling their legacies—both in and out of the office. 

I don’t believe in a one-size-fits-all approach to anything, but especially business. Because at the foundation of any profitable, sustainable, ethically sound business is one thing: humans being humans. And to do anything without first considering the human behind the action (i.e., with intention and vulnerability) is to remove our most powerful predictor of success—ourselves.

Around here, you’ll find a personalized and multidimensional client experience paired with a few tastefully dropped fucks. You’ll also find a new way of being in business that’s sustainable, ethical, and built around your life (not the other way around).

Meet Ash

Let's get really fucking personal

Join The Email List