Episode 83: Money Loves Alignment

Filed in Podcast, Wealth Building — November 22, 2022

About the Episode

In this episode of the Shamelessly Ambitious Podcast, I’m continuing the conversation I started in last week’s episode surrounding the coaching industry and how it feels broken. This week, I’m diving into the concept of pricing and how important it is that we are doing it from an intuitive and aligned place, rather than following industry standards.

In the coaching industry, I witness people charging an astronomical amount for their mentorship. The big question is if they are doing so because it feels aligned with them or because they saw similar pricing in the industry & thought they “should” do the same. Industry standards should never influence the way you price yourself. Money loves alignment. If you are pricing in a way that doesn’t feel good to you, the return won’t be as you expected.

While I believe mentors should price offers with an amount that feels aligned to THEM, as a client, please invest in offers with pricing that feels aligned to YOU. There isn’t always a financial match. Sometimes the industry sets standards for mentors to charge more in order for clients to take deeper advantage of the program. The saying, “the only way you’ll have big results is if you make a big investment,” is not always the case. Find mentorship in someone who feels aligned energetically and financially that you know you’ll gain value from. Don’t underestimate the power of investing in yourself, but that doesn’t mean the bigger investment, the better.


  • Intuitive pricing versus industry standard pricing
  • Crooked pricing strategies in the coaching industry
  • What happened when I priced myself in a way that wasn’t aligned
  • How my values translate through my pricing
  • The “secret menu” of offer suites
  • The principles to pricing in a way that is intuitive, aligned, and feels good
  • The power of investing in yourself
  • How to never let industry standards influence your pricing

Thanks for listening. Thanks for being here.

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Ash McDonald is a 3 time founder and multi 6-figure CEO. She’s a therapist turned business mentor that helps female founders scale their legacy with a psych-backed, human-first approach. She studied at the University of Northern Colorado where she received her BA in Sociology and holds 2 masters degrees from the University of Colorado Denver in Counseling Psychology & Sociology. 

Before stepping into full-time CEO, Ash ran a private practice where she served and helped patients for 4 years. During this time, she also provided consulting & business strategy to other aspiring private practice therapists. After closing her practice she continued her entrepreneurial journey in the network marketing space - successfully owning & operating two separate six figure companies. During her 7 years in network marketing, she spoke on stages in front of thousands, traveled around the world to consult with other business owners, and established herself as an industry leader. 

In 2019 Ash founded her online coaching & consulting business that she’s spent the last 4 years building into the empire that is Ash McDonald, LLC today. Best known for her therapy-backed approach – Ash merges sales psychology, therapy and strategy to help female founders create soul-aligned businesses and scale their legacy. 

She believes that being bold enough to build a business takes so much more than strategy and perfectly timed schedules. It takes tapping into your humanness, being willing to hold space for your dreams and the space for the people you serve, while addressing your own emotional intelligence, sense of safety and expanded nourishment. She believes that every woman is layered & individually unique and therefore requires a personalized & multidimensional approach of coaching. With this strategy, she’s successfully helped hundreds of women establish their brand identity and find their voice, build offer suites that are in complete alignment and scale their businesses to new heights. 

Ash McDonald is your coach's coach…or at least you hope she is. 

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